|||

Kleenex of the Internet

Google logoJust about the only place that you hear people say tissue” is in a film. The word Kleenex®” which is Kimberly-Clark’s facial tissue product has become the generic term…it’s used so often that you don’t really think about it. The same thing has happened with Web searching and Google, which is 5 today.

Back in the early days of the Web you didn’t really need a search engine as it was possible to look through a lot of pages. The other thing was that most Web pages or home pages” as many called them then was that a lot of them consisted of links to the other sites out there. It was a nice time that is easy to mythologize…you could know most of the people on the WWW.

Yahoo! started the popularity contest with their guide and search. Then I remember using AltaVista to find stuff. But then Google came along and it worked very well. What was striking about Google is the simplicity of the front page. One text-entry box and two buttons. When you got the results (if you weren’t Feeling Lucky”) the multicolored logo added a repeated letter o” to spread out the page results.

It still works well and now it’s a verb… you Google” something. The coolness of the verb was driven home to me driven home by William Gibson in his novel Pattern Recognition where it was used to refer to what you would find when you Google two of the characters.

Life before Google will be a story we tell our kids, just like explaining a rotary phone, old pocket calculator”, or floppy disks. But Google, as you proabably know isn’t infallible as it indexes what’s out there and doesn’t always distinguish what’s actually true, but that’s what we’re supposed to do for ourselves. William Gibson’s bio mentions that if you Google him you’ll find out that he writes it all on a manual typewriter, which he hasn’t done for a while.

Google now is branching out with news, cool stuff from Google Labs, and my favourite, Google Zeitgeist which gives you a glimpse into what people are looking for. Happy Birthday Google!

Up next Whale Rider Last night I saw Whale Rider, which is an amazing film from New Zealand. Based on a novel by Witi Ihimaera and directed by Niki Caro it tells the Digital Dialogues
Latest posts Moving Hosts Best Films of 2018 FIN Atlantic International Film Festival 2018 Documentaries, Features, and Special Presentations FIN Atlantic International Film Festival 2018 Preview, Galas, Restored!, and Extreme Halifax Independent Filmmakers Festival 2018 Preview How and What I Watched in 2017 Favourite Films of 2017 FIN Atlantic International Film Festival 2017 FIN ATLANTIC INTERNATIONAL FILM FESTIVAL 2017 PREVIEW PART 3 FIN Atlantic International Film Festival 2017 Preview Part 2 FIN Atlantic International Film Festival 2017 Preview Part 1 FIN Atlantic International Film Festival 2017 Gala Preview 52 Films by Women Halifax Independent Filmmakers Festival 2017 Favourite Films of 2016 Breaking a Streak Day 8 - Atlantic Film Festival 2016 Day 7 - Atlantic Film Festival 2016 Day 6 - Atlantic Film Festival 2016 Day 5 - Atlantic Film Festival 2016 Day 4 - Atlantic Film Festival 2016 Day 3 - Atlantic Film Festival 2016 Day 2 - Atlantic Film Festival 2016 Day 1 - Atlantic Film Festival 2016 - Maudie 36th Atlantic Film Festival Features 2016 36th Atlantic Film Festival Galas 2016 36th Atlantic Film Festival Atlantic Program 2016 On Set CLMOOC 2016: An Introduction to Me The Films of Arnaud Desplechin How I Watched Films in 2015